Archive for January, 2010
Business Owner’s Intro to Web Marketing
January 23, 2010 | For Business Owners | Comments Off
As in traditional marketing, Web Marketing is concerned with managing public perceptions of your business. How do your customers see you, both online and offline? Online marketing affords new challenges on a precedent-setting scale. More than se...
Desire Lines, in Public and Online
January 20, 2010 | For Developers | Comments Off
After receiving a couple of emails this week regarding navigation changes I've made to a client's site, I've been thinking about the idea of desire lines and how they apply to the online world also. People who visit websites and public spaces don't a...
Business Owner’s Ecommerce Preparedness Checklist
January 14, 2010 | For Business Owners | 1 Comment
Are you considering opening an online store? Below is a list of questions and notes which AloeRoot provides to potential ecommerce clients - if you can think about these topics in advance and use them as a preparedness guide, your venture into online...
3 Great Life-Management Websites
January 6, 2010 | Sites We Love | Comments Off
We love great websites just as much as we love a good book. Here are a few sites that we just can't do without: LifeHack.org - How to Achieve and Accomplish - A Productivity, Getting Things Done (GTD) and Lifehacks blog. This one's a must-re...
iPhone icons for Magento Stores
January 5, 2010 | For Developers | Comments Off
To add an iPhone icon to your Magento installation, first you need to create the icon. Here's a tutorial if you need help with the design. Make a graphic that's 57x57 pixels with a transparent background. Here, we assume your image is called ip...
Quick Book Review: The E-Myth Revisited
January 4, 2010 | Quick Book Reviews | 1 Comment
Here at AloeRoot, we really love books. We love sharing books that we've enjoyed, and so we announce the first in a series of book reviews: Michael Gerber's The E-Myth Revisited is one of the most useful business books I've read to date. The prin...
Business Owner’s Guide to Getting a Good Site
January 2, 2010 | For Business Owners, Generally Useful | 2 Comments
In this post we cover ways to make the website development process go smoothly. But first, some tips for selecting a website development firm: Communication is key: while it can be convenient to work with a business in your town it's more impor...
