There are 3 different ways to use Facebook. Make sure you choose the best method for your business.
1. Your Personal Profile: This is what you see whenever you log into Facebook. From here you can talk to your Friends, post and share. You must have a personal profile before you can create or interact with groups or pages.
2. Facebook Pages: “Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.”
3. Facebook Groups: “While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.”
Need help? Contact AloeRoot – we can set up a Page or a Group for you in under an hour.
Source: Facebook Tips: What’s the Difference between a Facebook Page and Group?