Desire Lines, in Public and Online

After receiving a couple of emails this week regarding navigation changes I’ve made to a client’s site, I’ve been thinking about the idea of desire lines and how they apply to the online world also. People who visit websites and public spaces don’t always use the paths developers build for them to walk on. Guests…

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Ecommerce Preparedness Checklist

Budget A Little Time To Save Lots Of Money Later Are you considering opening an online store? If so, you’ll want to skim this list of questions and notes AloeRoot provides to people who are looking to start selling online; if you can answer these upfront we can quote more accurately and finish your site…

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Business Owner’s Guide to Getting a Good Site

In this post we cover ways to make the website development process go smoothly. But first, some tips for selecting a website development firm: Communication is key: While it can be convenient to work with a business in your town it’s more important to find a company that communicates well, because you’ll likely do the…

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