One of my clients recently asked if I’d read Platform – Get Noticed in a Noisy World, by Michael Hyatt. I had not; I promised her I’d buy a copy, so we could use the tips to help her promote a book she’s about to publish. The book arrived on a Friday, and by Monday night I’d finished it in just a couple of sittings — I definitely feel it was worth the money.
“Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace.”
Simple, Concise, and Full of Helpful Topics
The summary above may sound a little daunting, since the social media space covers a lot of territory — and self-promotion doesn’t come naturally to many of us. But, the book is separated into digestible, skimmable, and actionable lists and sections. I took several pages of notes while reading, and kept getting excited about all the ways I could apply the tips, when helping different clients.
Platform – Get Noticed in a Noisy World: A Definite Winner
From now on, whenever I have a customer who’s particularly interested in self-promotion and marketing, I plan to get a copy of Platform – Get Noticed in a Noisy World into their hands. Highly recommended.