Book Review: Platform – Get Noticed in a Noisy World

One of my clients recently asked if I’d read Platform – Get Noticed in a Noisy World, by Michael Hyatt. I had not;  I promised her I’d buy a copy, so we could use the tips to help her promote a book she’s about to publish.  The book arrived on a Friday, and by Monday…

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Facebook: 3 Ways to Relate

There are 3 different ways to use Facebook. Make sure you choose the best method for your business.   1. Your Personal Profile: This is what you see whenever you log into Facebook. From here you can talk to your Friends, post and share. You must have a personal profile before you can create or…

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5 Reasons To Have a Facebook Page for Your Business

You may already have your personal profile on Facebook, but Facebook also has a business layer where you can set up a “Page” for your company to use as a promotional and communications tool. Think of it as an interactive Yellow Pages listing, or a miniature secondary website that costs nothing. Here are 5 reasons…

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3 Tricks for Keeping Your Site & Social Accounts Current

It’s not easy to find the time for blogging and social site updates, especially if you’re running a small business. Here are three tips to help: 1. Delegate – Have a staff member or even a friend log in to write a article for your site from time to time. If you have a happy…

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Why You Can’t Afford to Ignore Social Media

Are you making the most of the advertising opportunities afforded to you by social media sites? Have you posted an instructional video to YouTube? Created a page for your business on Facebook? Are you tweeting? Have you explored any of the other free venues for communicating with your client base?

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