One of my clients recently asked if I’d read Platform – Get Noticed in a Noisy World, by Michael Hyatt. I had not; I promised her I’d buy a copy, so we could use the tips to help her promote a book she’s about to publish. The book arrived on a Friday, and by Monday…
Business Owner’s Intro to Web Marketing
As in traditional marketing, Web Marketing is concerned with managing public perceptions of your business. How do your customers see you, both online and offline?