Translating Your Site Into French: 5 Tips

Canadian businesses, particularly ones in Northern Ontario (including North Bay, my home base) often cater to both francophone and anglophone customers. On occasion, my web customers ask how they can offer a website in both languages. Translating your site into French can be simple if you approach it properly. Here are some tips. 1. Google…

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Reading Ease: The Forgotten Consideration

Readability scores measure your site’s reading ease: Knowing your audience is just as important online as it is anywhere else. When you’re working on your website, you tailor everything to a target audience: your colours, your photos, your content. You make certain choices to attract the ideal customer, based on your research—and on generalizations about…

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